Meta pixels can help improve your stores marketing capabilities and the performance of Facebook ads. If you've added a Meta pixel to your online store theme code before, then remove the Meta pixel code from your online store after you set up your pixel using Facebook and Instagram by Meta. You can create a Meta pixel using Facebook Ads Manager, or in Facebook and Instagram by Meta. The Enhanced and Maximum settings send additional customer information including name, location, and email address. The Standard data sharing setting sends only customer behaviour. It's up to you to decide how much data you want to track using the pixel. To use a Meta pixel, you need to set a customer data-sharing level. When you set up Facebook and Instagram by Meta, you can add a pixel to track customer data and behaviour on your Online Store. Learn more about migrating your Meta pixel.
On July 1 2023, management of Meta pixel is moving from your Online Store Preferences to the Facebook & Instagram app.
